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Internet Marketing

5 Steps to Becoming Your Online Marketing Agency’s Favorite Client

5 Steps to Becoming Your Online Marketing Agency’s Favorite Client

  • Archive, Internet Marketing, Social Media Marketing

Yes. Everyone agrees that your online marketing agency needs to deliver results. That's on them. Here's how to help ensure that happens. We're going to bounce these off of you one step at a time. That way you're inclined to…

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Step 2: Keep budget in mind

Step 2: Keep budget in mind

  • Archive, Internet Marketing, Social Media Marketing

Do yourself a solid and give your online marketing efforts an actual budget. Easier said than done sometimes. But let's be real. You're going to need some budget. It doesn't matter to us exactly what size that budget is, as…

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Step 3: Content is still king

Step 3: Content is still king

  • Archive, Internet Marketing, Social Media Marketing

One key to successful online marketing is fresh content. Press releases, white papers, promotions, announcements, thoughts in general ... we need them all. In order to encourage people to link to your site/blog/social media page, we need to say something…

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Step 4: Say Yes

Step 4: Say Yes

  • Archive, Internet Marketing, Social Media Marketing

Saying 'Yes' once in a while pays multiple dividends. It's not easy to say 'yes' sometimes. It can be uncomfortable to see your name - or your company's name - out there on the social networks. It can be uncomfortable…

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Submit URL to Index = Good!

Submit URL to Index = Good!

  • Archive, Google®, Internet Marketing, Search Engines, SEO

Want Google to recrawl your website ahead of schedule? Great little article that shows you how to have Google visit a page or more within one day's time. Can come in very handy when something goes unexpectedly wrong.

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53% of Organic Search Clicks Go to First Link

53% of Organic Search Clicks Go to First Link

  • Archive, Google®, Internet Marketing, Search Engines, SEO

Everyone knows that it's important. But this important? A quick read that suggests just how important it is to strive for top rankings in both SERP and PPC placement.

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Are Your Links In Order?

Are Your Links In Order?

  • Archive, Google®, Internet Marketing, Search Engines, SEO

It's rumored that Penguin 2.0 is right around the corner. Penguin, as you might have learned, was a Google algorithm update from early 2012. It worked to decrease search engine rankings of sites that were not following the spirit of…

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What is Analytics & Reporting?

What is Analytics & Reporting?

  • Analytics, Archive, Internet Marketing, Services

Perhaps the most exciting aspect of online marketing is the visibility clients can obtain into usage, results and visitor habits. Reporting is an integral part of any online marketing campaign. Unfortunately, many firms focus on only one or two metrics…

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Google Analytics. Free. Powerful. But only if we use it.

Google Analytics. Free. Powerful. But only if we use it.

  • Analytics, Archive, Google®, Internet Marketing, Search Engines, SEO

Google Analytics ... the world’s leading tool for website analytics. It’s a free tool that does an excellent job of website usage reporting. It details where visitors come from, how they found your site, and what they did on your…

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Microsites…still a good idea?

Microsites…still a good idea?

  • Archive, Internet Marketing

One of the more common questions we hear is, "Should we build a microsite for our products or target markets?"  The answer is absolutely ... maybe.  It really depends upon the business drivers behind the question. If microsites are being…

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A Peek Inside Google’s Search Algorithm

A Peek Inside Google’s Search Algorithm

  • Archive, Google®, Internet Marketing, SEO

In case you missed it, there was an interesting article in Sunday's New York Times by Times reporter Saul Hansell who was recently granted access to one of the Google search quality team meetings. While a large part of what…

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What is Email Marketing?

What is Email Marketing?

  • Archive, Internet Marketing, Services

The equivalent of traditional marketing and advertising’s direct mail, the online marketing definition is email marketing – an effective way to reach potential clients and contacts. Direct to your client’s inbox, timely e-newsletters or emails provide an update on your…

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Experimental and Successful Social Media Campaigns

Experimental and Successful Social Media Campaigns

  • Archive, Internet Marketing, Social Media Marketing

iMedia has some great examples of highly experimental but extremely successful social media campaigns carried out by some big brand names. Although these are some grand-scale endeavors, any small business can adapt tactics as it fits their business objectives and…

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Advertising is the tax you pay for being unremarkable

Advertising is the tax you pay for being unremarkable

  • Archive, Internet Marketing, Uncategorized

That quote is attributed to Robert Stevens of Geek Squad. Genius.

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Google & China: A Few Fast Facts

Google & China: A Few Fast Facts

  • Google®, Internet Marketing, Search Engines, Uncategorized

Just in case you haven’t been keeping up, here's the skinny: Google retreats from China because: Google refuses to cooperate with government censors after hackers stole some of the company’s source code They also broke into Gmail accounts of Chinese…

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What Social Media Users Want

What Social Media Users Want

  • Internet Marketing, Social Media Marketing, Uncategorized, Web Strategy

What are people looking for on different networks? Online advertising network Chitika, set out to analyze the interests of MySpace, Facebook, Twitter and Digg users by comparing the genres of sites that receive traffic from these social networks. 287,090 impressions…

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What are Online Media Buys?

What are Online Media Buys?

  • Archive, Internet Marketing, Search Engines, Services

Mention online advertising and most people think ‘banner ad’. While these types of ads are definitely popular, there is a whole online world filled with promotional opportunities, cross-marketing opportunities, and direct marketing opportunities to consider for your next campaign effort.…

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5 Ways to Build Buzz and Traffic to Your Website

5 Ways to Build Buzz and Traffic to Your Website

  • Google®, Internet Marketing, SEO, Web Strategy

The lines between PR, Marketing & Advertising are continuing to blur, especially in the online world. While there will likely always be professionals who specialize in one area or another, more and more people (especially those at smaller agencies &…

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Top 10 Most Tweeted Brands

Top 10 Most Tweeted Brands

  • Internet Marketing, Twitter®, Uncategorized, Web Design

Advertising Age's list explains the most tweeted brands from last week - featuring a mix of pop culture and current events. The original title of the article, “Do People Tweet About Brands More Out of Hate Than Love?” arises from…

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What is Blog Development?

What is Blog Development?

  • Archive, Internet Marketing, Services

The modern medium of online journalism, reporting with multimedia means hitting the web with interactive means of communication – video, images, audio and text. Most sites have built-in blogs – another page on your site developed and designed to match…

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