Yes. Everyone agrees that your online marketing agency needs to deliver results. That's on them. Here's how to help ensure that happens. We're going to bounce these off of you one step at a time. That way you're inclined to…
Do yourself a solid and give your online marketing efforts an actual budget. Easier said than done sometimes. But let's be real. You're going to need some budget. It doesn't matter to us exactly what size that budget is, as…
One key to successful online marketing is fresh content. Press releases, white papers, promotions, announcements, thoughts in general ... we need them all. In order to encourage people to link to your site/blog/social media page, we need to say something…
Saying 'Yes' once in a while pays multiple dividends. It's not easy to say 'yes' sometimes. It can be uncomfortable to see your name - or your company's name - out there on the social networks. It can be uncomfortable…
Want Google to recrawl your website ahead of schedule? Great little article that shows you how to have Google visit a page or more within one day's time. Can come in very handy when something goes unexpectedly wrong.
Everyone knows that it's important. But this important? A quick read that suggests just how important it is to strive for top rankings in both SERP and PPC placement.
It's rumored that Penguin 2.0 is right around the corner. Penguin, as you might have learned, was a Google algorithm update from early 2012. It worked to decrease search engine rankings of sites that were not following the spirit of…
Perhaps the most exciting aspect of online marketing is the visibility clients can obtain into usage, results and visitor habits. Reporting is an integral part of any online marketing campaign. Unfortunately, many firms focus on only one or two metrics…
Google Analytics ... the world’s leading tool for website analytics. It’s a free tool that does an excellent job of website usage reporting. It details where visitors come from, how they found your site, and what they did on your…
One of the more common questions we hear is, "Should we build a microsite for our products or target markets?" The answer is absolutely ... maybe. It really depends upon the business drivers behind the question. If microsites are being…
In case you missed it, there was an interesting article in Sunday's New York Times by Times reporter Saul Hansell who was recently granted access to one of the Google search quality team meetings. While a large part of what…
The equivalent of traditional marketing and advertising’s direct mail, the online marketing definition is email marketing – an effective way to reach potential clients and contacts. Direct to your client’s inbox, timely e-newsletters or emails provide an update on your…
iMedia has some great examples of highly experimental but extremely successful social media campaigns carried out by some big brand names. Although these are some grand-scale endeavors, any small business can adapt tactics as it fits their business objectives and…
That quote is attributed to Robert Stevens of Geek Squad. Genius.
Just in case you haven’t been keeping up, here's the skinny: Google retreats from China because: Google refuses to cooperate with government censors after hackers stole some of the company’s source code They also broke into Gmail accounts of Chinese…
What are people looking for on different networks? Online advertising network Chitika, set out to analyze the interests of MySpace, Facebook, Twitter and Digg users by comparing the genres of sites that receive traffic from these social networks. 287,090 impressions…
Mention online advertising and most people think ‘banner ad’. While these types of ads are definitely popular, there is a whole online world filled with promotional opportunities, cross-marketing opportunities, and direct marketing opportunities to consider for your next campaign effort.…
The lines between PR, Marketing & Advertising are continuing to blur, especially in the online world. While there will likely always be professionals who specialize in one area or another, more and more people (especially those at smaller agencies &…
Advertising Age's list explains the most tweeted brands from last week - featuring a mix of pop culture and current events. The original title of the article, “Do People Tweet About Brands More Out of Hate Than Love?” arises from…
The modern medium of online journalism, reporting with multimedia means hitting the web with interactive means of communication – video, images, audio and text. Most sites have built-in blogs – another page on your site developed and designed to match…
