Perhaps the most exciting aspect of online marketing is the visibility clients can obtain into usage, results and visitor habits. Reporting is an integral part of any online marketing campaign. Unfortunately, many firms focus on only one or two metrics…
The equivalent of traditional marketing and advertising’s direct mail, the online marketing definition is email marketing – an effective way to reach potential clients and contacts. Direct to your client’s inbox, timely e-newsletters or emails provide an update on your…
Mention online advertising and most people think ‘banner ad’. While these types of ads are definitely popular, there is a whole online world filled with promotional opportunities, cross-marketing opportunities, and direct marketing opportunities to consider for your next campaign effort.…
More Than Gourmet, a French stock and sauce company, teamed up with Stone to create a professional version of their website,MoreThanGourmet.com. Complimenting the original design and functionality of their home consumer-based site, this version was created for people that cook…
What, exactly, is SEO anyway? In a nutshell, SEO (or Search Engine Optimization) is the activity of optimizing a web site in order to improve the site’s position in the search engines’ results. By improving certain internal and external factors…
Build and maintain your online presence by creating a credible, consistent voice and presence for your organization. Creating and distributing fresh content is key to garnering new leads while gaining exposure and drawing a large online audience. You might have…
The modern medium of online journalism, reporting with multimedia means hitting the web with interactive means of communication – video, images, audio and text. Most sites have built-in blogs – another page on your site developed and designed to match…
The numbers show that Facebook is second only to Google when it comes to traffic rankings – social media sites are where people congregate online. Claim your name across multiple social networks to keep fans and followers updated on your…
Joomlaworks released its first version of K2, a content construction component that can turn your site into a news/magazine site. A whole new line of features compliments a variety of sites: - Author blogs for diverse, individual contributors – a…
Stone is nominated for a SEMMY in the Small Business category for its blog post, 9 Simple Ways for Small Businesses to Leverage Social Media. The SEMMYS are an annual awards event honoring the great content produced across the search…
The average search engine optimization company is in high demand, and with rising pay-per-click costs and growing exposure of SEO in the mainstream media, this is unlikely to soon subside. Unfortunately, many organizations that willingly embrace SEO as a marketing…
A few weeks ago Google Analytics became even more useful. Instead of a measly 4 goals, webmasters are now allowed to track up to 20. It's a given that you can probably think of more than 4 things you'd like…
If you were to pick something to do to your web site, that would be helpful, then Keyword Optimization should be on your list. Looking at the keywords or keyword phrases on each page can help you to Optimize your…
We had a new Professional Web Management client in the office yesterday for a kickoff meeting. It's an exciting business model with an exciting site. Most exciting, though, was perhaps something they said at the conference table. Something that all…
Going through a website redesign and build is a huge and exciting undertaking. It involves re-writing content, restructuring architecture, researching innovative technologies and implementing new business strategies. A timeline and budget are formed, and hopefully followed, and many countless hours…
