So you have a great website name, wonderful design, perhaps a blog, and a few pages of content – you’re ready to go! A quick glance at your analytics, however, shows that only a few people are reading your blog, and you’re pretty sure that the IP address that keeps on showing up is actually your mom.

On top of word of mouth promotion to your clients and building up content, creating a few pieces of link bait can bring in additional visitors as well as establish links to your site – something that, in the long run, will help with your site’s SEO.

While you’ll still have to do a little bit of promotion after creating any of these pieces, a quality piece of content will help you to get your website – or blog – to the place you want it to be traffic wise. And won’t your mom be so proud….

1. Top 10 Lists
   Whether it be a Top 7, Top 10, or Top 100, lists tend to be a fan favorite when it comes to earning back links. Lists can also earn you expertise status if packaged correctly and can be a start to a series to expand on in future blog posts. Take for instance Time’s list of 50 Best Websites in 2008 or Web Worker Daily’s list of 12 Free Tools for Online Collaboration. Make the list as silly or as serious as you want, but make it unique. Hair Salon? Top 10 Cuts for Fall. Law office? The Top 5 Craziest Lawsuits in History. Restaurant? Top 100 Things You Can Use a Fork for Other than Eating. Make it fun, make it unique, and make it interactive. A good discussion piece will bring in quality links for time to come.
2. Checklists
   A few minutes of keyword research shows that people regularly look for terms such as SEO Checklist or Travel Checklist. Create a quick checklist of items your clients and potential clients would find valuable, then PDF it or make an interactive html page that can easily be printed out. Examples of link worthy checklists include a travel agency that puts up a To Pack List and the magazine that puts up a wedding registry checklist.
3. Contest
   Any contest will bring in a few back links to your site, just make sure to make it something people want to enter. Have a product that you can give away? A service that you can offer for free? Heck, money always works, as do gift certificates. Just tie in the contest to your business somehow. You can also use the contest as a way to gather additional email address by allowing contest entrants to subscribe to your rss feed or newsletter sometime during registration. Check out these sites that increased readership just by having a contest.
4. Competition with another blogger
   Friends with another blogger in your industry? Suggest holding a competition, such as bloggers John Chow and Shoemoney did, that cross promotes both of your sites. Whether it be a competition to see who can write the most posts in a month, grow the most traffic, or even sell the most of a specific product, a friendly competition can earn you some links as well as promote your site to a target audience.
5. Calculators and Widgets
   Since web visitors are often in the research stage when they’re visiting your website, offering up a tool that allows them to answer questions on their own can draw in a variety of links to your site. A bank could put up a calculator that allows people to calculate interest or try something silly like this Web 2.0 URL generator. Visit Widget Box for already created widgets and calculators that might help to conjure up some ideas. Perhaps our developer could come up with a Top 10 List generator
6. Resource List
   Create a page on your site that lists out every quality resource you would recommend in your industry. Examples of resources could include free tools, magazines and blogs relevant to your industry, or case studies and white papers that would be valuable to clients. Check out Agency Tool’s Web Design Directory that lists out a plethora of web design resources, or this fun list of “National Days.”
7. Offer Something Free
   Free consultation, free fonts, free images – people like free. Whether you offer a free consultation, product/sample, or even a download of advice or tips, promote the free item as something unique and valuable that only you are offering. This online fax company offers up a free fax service for those who don’t (yet) need regular online faxing services and this software company offers up a free trial download of their quality control software. You can also offer up a free eBook, online tool, or even email address.
8. Review a product
   Review a product, brand, or website that is related to your industry then let those people know that you reviewed them. Have a grocery store? Review some of the latest foods out and give them a rating. Attend an industry conference or convention recently? Review the latest and greatest in new products or recap a speaker’s presentation. Become the CNET, PCMAG, or TechCrunch of your industry.
9. Capture a Round Up of News
   Do you have a list of websites or blogs related to your industry that you frequent on a daily or weekly basis? If so, your potential customers may be interested in learning about them. If you have a blog, a weekly or monthly round up of all the blogs or news articles in your industry that interested you can garner in quite a bit of attention. Check out YumSugar for a fun example of a round up of restaurant and food related posts.
10. Expose a Trend
    Have you noticed a new trend in your industry? Keep an eye out for clients that are asking for something out of the ordinary, products that are selling out quickly, or ideas that you think may take off eventually – trends do have to start somewhere. You can also pick out trends from industry publications that clients may not read or visit sites like Google Trends or Digg to discover items that people are talking about.

From You Can’t Touch This to a profound love for web analytics, MC Hammer has had quite a journey in life. But I have to admit his excitement about web analytics is well founded. Without numbers you won’t know how people are finding your site, where they’re going once they get there and about a thousand other juicy nuggets of information that, at the end of the day, can provide a lot of insight into your website’s operation and strategy.

Be sure to watch the video and if you’re feeling like maybe you haven’t been as excited about your site’s analytics as Hammer is about his, then its time to start.

In case you haven’t heard this week a new search engine named Cuil (pronounced “cool”) launched to much fanfare. In fact the amount of free publicity that they received as a suspected “Google killer” was unbelievable. In the first day it seemed like everyone was talking about them, but as the dust settled and people began trying the engine out the results weren’t so good.

Cuil’s search results are just nowhere near those of Google, Yahoo, MSN or Ask. In fact, I bet some of the old school meta search engines may have better results. To top it off, Cuil has a bad habit of associating a random picture with a search result. In fact just today, Mark, one of our managing partners searched our brand name “Stone Interactive Group” on Cuil and noticed a seemingly random “Hell Cab” image listed next to our company’s search result.

Here’s a close up of the logo:

So for now Cuil has a looong way to go, but it is kind of fun to search with and see what kind of bizarre stuff you can come up with.

Find anything weird on Cuil? Share it in the comments…

Content.  The bane of my existence as a Project Manger in the web industry. Every schedule I have ever created includes “Content for the site”, the Functional Templates I put together, although tedious, shows every page of the site that will need content. Yet when the time comes for the content to be sent the first words I hear are, “I have most of it”. (No you don’t )Now I admit, perhaps we (Project Teams) don’t explain ourselves very well. We should be very clear. Yes, content does include the words that will be on a page. What you may not realize is that content is also every picture on the page, taglines, PDF’s you may want to include, charts, white pages, email address, links to other sites,  headers, EVERYTHING you want on your site.



How many  content items do you see in this picture? If you guessed 7 content items you are correct. Anything less and you have to take a step back and look at the content you will be creating for your website. 

While it is easy to look at your current website and think, “I’ll reuse this copy”, once you really look at it you realize that you really dont want to put out the same old message. If you have waited to have this realization the night before you are to deliver the content then you are now in a jam that could cost time and money. The more realistic you are about what you will need to accomplish, the less inclined you will be to put off the task until the night before the vendor is putting it on the site. 

Just yesterday Google opened up a new services called Knol. The premise is quite simple, each knol on the site is a single, authoritative article on a specific topic. For Google, the idea is to build an information resource of a similar scale to that of Wikipedia. Whether or not Knol will be successful is yet to be seen, but if it is you can’t afford to miss out.

The beauty of Knol is that anyone can write their own knol on the subject of their choice and publish it. All you need is a Google account and enough time to slap together a half-decent few paragraphs on whatever you’re an expert on and go from there. In fact I just whipped together a quick Knol discussing how small businesses can use social media. I know, i know…not the prettiest thing ever, but projects that Google puts their weight behind tend to at least be moderately successful.

Basically, Knol is an easy way to show off your knowledge and getting in early definitely can’t hurt. I’m sure at some point they’re not going to want multiple articles on the same topics, so I suggest you knol (if that’s even a verb) now on a few broad topic in your industry, then toss in a little About the Author at the bottom and see what happens.

Going through a website redesign and build is a huge and exciting undertaking. It involves re-writing content, restructuring architecture, researching innovative technologies and implementing new business strategies. A timeline and budget are formed, and hopefully followed, and many countless hours of discussion and brainstorming are involved. When all is said and done, a beautifully designed, full of rich content, easy to navigate site is created and launched, and then we all live happily ever after.

Wouldn’t it be great if everything were just that simple? Unfortunately, we know that building and launching a new site is just the beginning. A website is only effective if a.) People go to it, and b.) People update it. Think of this new website as an arm in your organization that needs constant attention if it is to grow and prosper.

Your first post-launch task is to drive traffic to the site. This can be done in a number of different ways: word of mouth, send out traditional mailers/flyers, put your web address on EVERYTHING, create press releases, and/or hire a SEO (search engine optimization) firm to manage pay per click accounts and help with organic and other search ranking efforts.

The second task is assigning people in your organization to take care of keeping the site up to date and current. If a content management system is put in place, someone needs to be trained on usage and set aside the time to make continual updates. Other possible tasks might include fulfilling ecommerce orders, managing customer support, monitoring forums, and my favorite – creating blog posts.

Organizations that fail to do the above will risk wasting the huge effort they undertook from the beginning, and most likely see their website fade over time. It’s key to the evolution of a website to always promote it and to keep the content dynamic and fresh so that users continue to visit for years to come.

You have settled on the scope of the project, the project has started and then you realize it, you forgot a feature, forgot a stakeholder, forgot to think about what happens after you start getting all the email. Heck, it could be that your hairdresser came up with a great idea and you want to incorporated it now. What happens next…

Client said - “Jennifer, we need to talk about XYZ. I know we haven’t discussed this before but it HAS to be here. It is one of our biggest requirements. The WHOLE reason we are doing the project.”

I don’t know what the big deal is, just fit it in. Yeah-Yeah, I’m sorry I forgot it right up front, but come on, how hard can it be to add? It’s just a tiny thing that leads to this form that needs to be sent to our 3rd party vendor and then sent back nightly so we know what the customer did and if they have been here before. (You would think that they have been doing this job long enough that they could do it in their sleep.)

Plus, isn’t it their job to expect things to change? How should I know what is hard and what is easy to do? If I had time to do their job I wouldn’t have had to hire them in the first place. Plus, I’ve got to get this project done and off my plate. Especially if I want to be recognized within the company. This is huge.

Vendor said - I don’t see why they don’t get it. This is why we discussed requirements in the beginning of the project. I don’t understand why they didn’t talk about it earlier if it was so important. I mean sure, it looks easy, but it isn’t that easy and now it’s going to put us back in the project timeline because we have to redo the architecture of the project. A=d to top it off the client is going to be mad because it’s going to cost more=and I’ll have to explain why and have them ask how to do it cheaper.

Seriously, I don’t know why in this day and age people just don’t get it.

Conclusion - The truth is, when you take the personal feelings out of this situation, what you have is a change. Don’t fool yourself, everyone knows where the other side is coming from. The client really does know that it is going to take more time and more money and although they really don’t know how much they do know it is a change and that they are the ones that are guiding it.

And on the flip side, the vendor really does know that you hired them for a reason. Yeah, it is going to change the timeline and the price, but the purpose of putting together the requirements and documenting the process as you go is so that it is a level playing field for everyone.

And seriously, the client doesn’t know that you hear this 3 times a week from anyone else, they only know that they need to accomplish something and it needs to look good for their bosses/organization/mother.. Any number of people. They are just trying to do it right.

The point of the story for both client and vendor is this. When you start a project and you need to add/edit/change something, step back and take a look at the big picture. Remove all personal feelings and write up the change request. Include why the change was asked for, what the change is, how it will work, how it won’t work, what it will effect and how much time/money it is going to take to change it. One of three things will happen; they will accept the change and you move on. They will reject it and you will move on, or they will decide it can wait until the next phase of the project… and you will move on. But change happens, it is the only thing we know to be an absolute truth.

Plan the work, work the plan…This statement makes project planning sound so easy, but in truth many projects fail before they even get started. How is that possible you ask? Failure to plan.

Sometimes the “need” to get something done outweighs the need to plan correctly for it. Or so some think. Have you ever heard, “We will make a decision when we get there”, or “Lets investigate some options and I’ll let you know”, or my personal favorite, “I have to see it working to know if it is right “. While working in this fashion feels good to start, it is not the most direct route to getting the work done and it is a heavy load on the finances as well. Both for the client and the company.

One way to help avoid these problems is to have a detailed discussion at the beginning of the project. A discussion where you gather the stakeholders and discuss the scope of the project. (The scope of the project is the sum total of all of its products or features.) Make decisions together on the direction to go. You should decide the way features should and will work. Write them down; include assumptions about how they work, and assumptions on how it won’t work. Being clear up front gets everyone on the same page and moving in the same direction. Do not count on the proposal to cover features in this much detail, it doesn’t and it isn’t supposed to. While having these talked up front may not curb the occasional “that’s not how I thought it was going to work”, it will, if documented, help to avoid rework of things that have been done.

Keep in mind that planning the project SHOULD take a big amount of time. The more planning and discussion done up front the less that needs to be done later. This means less rework to correct issues or misunderstanding and less money and heartache to the client, the team and the bottom line. Changes may come along, but your whole project is one big moving target if it isn’t planned correctly to begin with.
( That is putting it nicely)

So instead of groaning when the Project Manager wants to talk about the nuts and bolts of a project, next time rejoice that someone cares enough to want your project to be a success.

Over the past few years video has experienced rapid growth and adoption rates online.

Broadcasting networks continue to push more and more video content out on the web, large corporations use video to build their brand and, of course, videos on YouTube are viewed daily by millions.

But even with the growth of the past few years, for most industries online video is still in its infancy, which means big opportunity for businesses looking to differentiate themselves online.

Easy Ways for Your Business to Use Video on the Web

• Customer testimonials
• Online product demonstrations
• Video bios of employees
• Intro to the company or a product
• As a blog entry
• Facility overviews
• Viral/Buzz marketing
• and anything else you can dream up

If you’re interested in exploring how video can differentiate your business online, get in touch with us. We can help formulate a web video strategy and then execute the strategy to ensure its success.

I was asked the other day to walk a potential client through The Stone Content Management System which is based on a very popular open source CMS (Content Management System). If you are not sure what a CMS is, it is a tool that allows non-technical people to update the content, add/delete pages, add/delete images and many more things on their website through a user-friendly administrator tool.

As I was answering questions, the potential client told me that they had heard from another company that an Open Source CMS does not allow for a very flexible design and that if you wanted to have a nice design, the way to go is with a custom CMS. If you have ever taken a look at Stone’s Web Design Portfolio, you will know the answer to this. However, here are my two cents regarding that comment.

It doesn’t matter whether the CMS is custom or Open Source. If you know the system well enough (which Stone Interactive Group does) the design can look however you would like it to look. The second thing to consider is the designer themselves. Stone has a fantastic design team that produces wonderful results and the developers have been able to put every design thrown at them into this CMS.

The nice thing about Open Source is that you have an extremely large amount of team members that put time to keep the CMS up-to-date. If you ever need more help in the future with your website, you can go to many developers out there that may know the system and be able to pick it up quickly. The custom CMS projects that Stone has adopted from clients are typically very time consuming to understand and are typically out-of-date quickly and are not as easy to apply a redesign to.

So when you have the option to decide Custom VS Open Source, in my opinion, Open Source is the way to go and Stone is there to assist you along the way.

Have news: When you sit down to write a press release, ask yourself, “Is this really news? If you answer no, put the pen down or step away from the keyboard.

Get to the point: Remember those 5 W’s in school. Put them to use. Who, what, when, where and why. That’s it. You will be sending this to reporters who have deadlines and thus skim the release looking for answers to those questions and your contact info only…you’ll have about 5 seconds. Your boring, robotic quote will not be used; if they want a quote from you, they’ll call.

Ditch the buzz words: This is why people hate press releases, “green” “eco-friendly” “foreclosure” “toxic tomatoes”, don’t use these words if they have nothing to do with your company or if you are a politician.

Grammatical and Spelling Errors: Proofread. Proofread. Proofread. Do not use all upper case…yes, not even for the title. Do not rely on spellchecker. Do not go in the complete opposite direction and sound like an English Lit. major…no one likes a pompous press release.

Spam I Am: You’ve sent 10+ press releases of similar “news” to a media contact and nothing has come of it. You are blocked. Make one, I repeat one, attempt to contact said media representative and inquire as to what releases would be of interest and abide by their suggestions.

Yep that’s right, we’re on the hunt for a new Search Engine Marketing Specialist.

So, if you or someone you know are looking for an exciting new job and have some experience in search engine marketing (search engine optimization and/or pay-per-click) then we’d love to hear from you.

The more detailed job description can be found on our careers page as well as how best to get in touch with us.

As a side note, we’re also always on the lookout for interactive and web talent, so don’t be shy…if you’re looking then drop us a note, you never know what might come out of it.

In the SEO world there’s always A LOT of talk about links, and for the most part, rightfully so. Links continue to be a prime indicator of authority and relevance to search engines, which makes a proper link building strategy one of the pillars of a business’ search optimization success.

But its not all about links as David Mihm at blog, Mihmorandum, points out. In the blog post David keys in on Google’s local SEO algorithm and how links only seem to play a small part in determining relevance and instead, it is citations of your business that seem to truly drive high local search rankings.

Note: By “local search rankings” I’m referring to the placement ordering at http://maps.google.com when you click the “Find Businesses” link and type in the service that you offer and your location.

Ok, so what is a citation? A citation is simply a reference of your business on another website. At times these citations may be a link, but usually they are just a mention of your business name accompanied by your address and/or phone number. For the local rankings Google only seems to count citations on other local websites. Google is thinking that if other local websites are talking about your business then your business is more relevant than businesses that are not being talked about. A fairly basic concept, but quite eye-opening to see it actually in the works in Google’s local rankings.

I’m sure you can connect the dots from here, but for now it looks like increasing citations about your site from other local websites can make your business more visible in the local search engines. Easy places to start your quest might be your local chamber of commerce, local city guides (Yelp.com, Citysearch.com) and the Better Business Bureau.

Everyone knows that Google is the 800-pound gorilla amongst search engines, so much so that you’ll hear “google” being used as a verb in casual conversation. But even with Google’s search dominance there is still a significant portion of search activity happening on other engines.

According to Hitwise’s April 2008 search share numbers (see chart) Google has a firm grasp on the majority of search traffic with just over two-thirds of all searches being conducted on Google. However, their 67.9% share of searches also means that there are still 32.1% of searches happening somewhere else. From a search engine marketing standpoint this just means that it’s important to diversify your search engine marketing efforts across search engines.

At a minimum, at least target Google and Yahoo, combined they cover 88.18% of searches, and also cover a wider range of demographics since each engine tends to attract a different type of user. One other note, even though MSN and Ask.com have relatively low numbers, there still make be great ROI in targeting those engines, especially since many of your competitors will be ignoring them.

How unfair is this….
A prospective customer visits your website for the first time.
They notice that the site’s design feels a bit dated.
They notice that the website looks ’small’ on their monitor.
They notice that the copyright at the bottom of the page reads 2006.
And they recall that the last site they were on … your competitor … just seemed more professional.
Now, they’ve never met you.
They don’t know the high quality work that you provide.
They don’t know that your value is the best around.
They only know that your website left them feeling flat. Uninspired.
It’s not fair.
But it’s the way the world is working these days.
Your website truly is the hub for all of your marketing efforts.
Start there.

Where should my blog reside?
Most every time Stone sets up a client blog this question arises.
Should it be placed within the corporate website?
Should it be distanced from the corporate site?
Should it have its own look?
Domain name?
Should I use a service? Or software?
All good questions.

While action of most any sort is going to be more valuable than paralysis of analysis, the answers to these questions can most easily be answered by the business objectives associated with blogging in the first place.

A blog is one of the simplest ways to get fresh relevant content on a website and - from a search engine ranking perspective - having the blog reside within the same domain name and server can have a positive effect on SEO.

Many believe that a blog within a corporate site becomes a corporate blog … and, by definition, less edgy / interesting / genuine than a freestanding blog. The established corporate culture and reputation will affect the likelihood of that impression.

As far as using a blog service v. software, the services were originally setup to make it easy for everyone and anyone to blog. If you maintain a corporate site, it’s a safe bet to move forward with one of the open source blog software packages. Some of the popular blog packages have morphed into mini CMS platforms, complete with a list of 3rd party components. But all of them will include the expected list of features.

So when deciding where your blog should be located, ask yourself:
1. Are we doing this to improve search engine rankings? (within the site)
2. Are we doing this to position the organization as a thought leader? (within the site) Or are we doing this to position an individual or group as a thought leader? (separate location, design, name)
3. Are we doing this because top management won’t redesign the site and it’s fallen woefully behind the times? (whatever’s fastest)

We’re all “in” the business world. We have to deal with those silly little business world sayings. You know them … C-level … 30,000 ft view … I’ll stop there.

One saying, though, that gives me a physical reaction is ‘you know how it goes, the shoemaker’s kids have no shoes’.

Yes, I know how it goes. We all know how it goes. And we know all of the reasons for these analogous youngsters to be walking around barefoot.

I submit the following. Make your kids some shoes. The best you know how. That way everyone out there see these shoes on the shoemaker’s kids … and they get envious. They’ll dream about such shoes. Make them walk up to your shop and plead with you to sell them such a beautiful pair.

Don’t you think making those shoes would be time well spent?

Although recent media coverage within the online marketing space has been largely focused on Microsoft’s bid for Yahoo, an interesting effect of the bid has somewhat slipped under the radar. in an effort to fend off Microsoft’s bid Yahoo has begun seeking other strategic alternatives, one of which has been a test of outsourcing their paid search inventory to Google.

In fact, the test has already begun and, according the Wall Street Journal, initial results of the test have been positive from both Google and Yahoo’s perspective. The two parties will be continuing testing in the near future and then a longer term partnership may be on the horizon.

So what does a potential partnership between Google and Yahoo for the online marketer?

Well, first, if Yahoo does at some point transition their text advertising over to Google then there is tremendous upside to current AdWords customers with well-optimized accounts. The addition of Yahoo search sites to the AdWords network would immediately boost the number of people seeing their ads by around 20%.

Additionally, continued optimization efforts could solely be focus on a single account (AdWords) rather than needing to deal with two accounts and the nuances between the two. The only caveat to this would be that AdWords competition would surely become even more intense and only those with the expertise and budget will be able to truly reap any sustained benefits.

Discussion on the topic may be premature since a partnership would surely be subjected to scrutiny for anti-trust issues by the Justice Department, but it is worth keeping an eye on and definitely worth putting in a little effort on improving your AdWords account sooner than later.

Just this week we uncovered some eye-opening data on the value associated with orienting a user when they first arrive on a website. The data came from a recently signed client of ours. Their site, at the time, was buying pay-per-click traffic sent to internal pages, but these internal pages did little in the way of orienting a user. In an effort to do a better job of letting the user know that they had arrived at the right spot we added just a few simple elements to the landing pages.

First, and most importantly, we added a descriptive headline that closely (if not exactly) matched the PPC ads that the visitors were coming from. Second, we added a product picture that closely matched the PPC ads and finally we added a simple call-to-action that said something along the lines of “Browse our Product Selection.”

Nothing fancy at all, just enough information to assure visitors that they were in fact visiting the right website for what they’re looking for.

So what was the result of the changes?

Implementing the changes:

• Increased the number of product pages that visitors view by over 80%
• Increased the amount of time that visitors spend browsing the site by over 111%
• Reduced the number of visitors that leave before viewing any products by 37%

In total, those are great numbers for just a few quick changes to the internal pages of a site. Growing transactions on a site first requires building trust with visitors. Orienting site visitors is a simple yet powerful first step to build that level of trust.

The ultimate goal for most websites should be to have content that draws in potential customers and to get these potential customers to contact you for more information or some other call-to-action.

But how do you get potential customers to first come to your site and second to contact you?

There are some basics that will help. A quality website design, clear navigation and functionality, outstanding content and images, etc… But these are only the basics of a good website. Even with the basics in place, many sites miss the ultimate goal of having the user fill out a form, order a product or contact the company in another way. This goal is called the “Call-to-Action”. To be successful online, usually you don’t want to just use a call-to-action once on your site, but rather use them throughout your site.

Here are a few quick ideas on adding calls-to-action that you can easily add to your website:

1. Add your contact information on every page of the website.
   Some websites bury their “Contact Us” link. First, add a contact us link to your main and footer navigation. Second, add your phone number and address somewhere visible and consistent on every page. An example would be to add it to the footer or header of the website on every page.
2. Direct your potential customer to where you think they should go next.
   Don’t assume that the users on your site know what information they need next. At the bottom of the content area, add text and a link that would take them to the next step in the process. Don’t make them think. Make it obvious where they should go. You might add a link like this “Now that you have a better idea of the clients that we have worked with, learn more about what you can expect from our services.”
3. Add a “mini” contact form to every page of your website.
   You wouldn’t believe how many people actually fill out a mini form. This should be something that is small and doesn’t require a lot of thought or time from the user. The form might include the following fields: name, email and phone.
4. Capture visitor’s names and email addresses in other ways.
   There are a couple other ways to get a potential customer to offer up their name and email address. Offer articles or white papers on your site. For a user to be able to download these articles or white papers, they have to first fill out a simple form. Also offer an eNewsletter with new articles that may be published on your site at a later time. eNewsletters are a great way to get potential customers more information about your services and provide current customers with new services and information.

Give a few of these a shot on your site and you’ll be surprised at how conversions pick up…