Its hard to pick up a business magazine and not see something about blogs. But what are the real advantages (and disadvantages) for a company to consider before deciding whether or not blogging is for them? Visibility - Blogs are…
Stone is nominated for a SEMMY in the Small Business category for its blog post, 9 Simple Ways for Small Businesses to Leverage Social Media. The SEMMYS are an annual awards event honoring the great content produced across the search…
This week Amit Singhal, who led development of real-time search at Google, gave us a little insight into how Google is ranking tweets as a part of their real-time search efforts. Tweets are a main component of Google's real-time search…
While Rachel Kuptz, who really is a big deal (@girlydrinks) wrote this a while back, the advice she gives is sound and still accurate today. While we miss her here at Stone IG we do know the wisdom of her…
If you were to pick something to do to your web site, that would be helpful, then Keyword Optimization should be on your list. Looking at the keywords or keyword phrases on each page can help you to Optimize your…
Social media can be a fantastic marketing medium to keep in touch frequently with your website audience and notify them in a timely fashion of important updates. But, how do you find the time? Here are some ideas to help.…
Google has introduced Google Merchant Center, the new face for the Google Base. It will enable e-commerce businesses to upload product feeds to Google which will make the individual products searchable via the Google Product Search that was once known…
“According to a 2008 survey by Technorati, which runs a search engine for blogs, only 7.4 million out of the 133 million blogs the company tracks had been updated in the past 120 days. That translates to 95 percent of…
I was recently reading an article in Fast Company magazine about the most influential women in technology. The article was the second in a series that was originally called,"The Most Influential Women in Web 2.0." The first article became a…
Are you getting the most out of your Pay Per Click Advertising? Here are a few known – yet frequently forgotten – tips to make the most of what is left of your online advertising budget. The Big 3: Pay…
Stone has formed a new partnership with the Expert Moving Company which serves Southeast Michigan. Stone IG will help to put into practice a number of online marketing initiatives to help the Expert Moving Company maximize lead generations. About Stone…
To get listed correctly in the search engines each page of your site that you want listed needs to be optimized to the best of your ability. Since the keywords that you decide to target will be used throughout the…
We had a new Professional Web Management client in the office yesterday for a kickoff meeting. It's an exciting business model with an exciting site. Most exciting, though, was perhaps something they said at the conference table. Something that all…
Have news: When you sit down to write a press release, ask yourself, “Is this really news? If you answer no, put the pen down or step away from the keyboard. Get to the point: Remember those 5 W’s in…
Just this week we uncovered some eye-opening data on the value associated with orienting a user when they first arrive on a website. The data came from a recently signed client of ours. Their site, at the time, was buying…
Social media as defined by Wikipedia is “any communications format where the users publish the content.” A simple definition, but not as simple of a process, especially for small businesses where time and resources are at a premium. To simplify…
