Advertising Age‘s list explains the most tweeted brands from last week – featuring a mix of pop culture and current events. The original title of the article, “Do People Tweet About Brands More Out of Hate Than Love?” arises from the amount of tweets that people produced, from complaining about a social network, namely, Twitter, to the downfall of a major television network. Controversy, as always, sparks conversation.
- Justin Bieber – The young Canadian R&B/pop singer is trending these days because his new song, “Never Let You Go,” was released for download on iTunes this week, as well as a duet with Sean Kingston, and an appearance on “Jimmy Kimmel Live.” He also had his birthday March 1st.
- Olympics – The 2010 Winter Olympics from Vancouver, British Columbia, Canada ended last Sunday. There was a flurry of Twitter activity around the gold medal hockey games for both men and women.
- Jonas Brothers – Fans of the Jonas Brothers from both Europe and South America wanted the band to tour there, a fan of theirs died in the Chilean earthquake, and Joe Jonas and Demi Lovato’s new song “Make a Wave” premiered Radio Disney.
- BBC – People are tweeting about The BBC Trusts’ decision to close DAB stations 6music, Asian Network and to cut back on program spending by as much as 25%. Kristian Digby, host of BBC daytime TV show “To Buy or Not To Buy,” was also found dead at his home.
- Twitter – Twitter trended due to crossing the 10 Billion tweet mark, users experiencing frozen timelines, William Shatner playing the dad in a tv show based on the Twitter account @shitmydadsays, and a @mashable post about Twitter’s valuation.
- Alice in Wonderland – Tim Burton’s eagerly anticipated movie, “Alice in Wonderland”, opens in cinemas worldwide March 4th and 5th; starring Johnny Depp, Helena Bonham Carter and Anne Hathaway.
- Galpao 29 – A Brazilian band that appears to have sent Twitter direct messages with links as part of a flawed marketing strategy.
- #BETmessedUpWhen – People explaining when the network BET stopped entertaining its viewers. This topic was originally started by @spokenreasons.
- #MeWithoutYouIsLike – MeWithoutYou is actually a band, and people are misinterpreting it to mean something else.
- Bad Girls Club – TV show on the Oxygen network (USA) that follows seven girls living in a house with crazy and wild personalities.
Source: Advertising Age, adage.com