Google Analytics … the world’s leading tool for website analytics.
It’s a free tool that does an excellent job of website usage reporting. It details where visitors come from, how they found your site, and what they did on your site. You can slice and dice the data many ways, drilling down to the statistics that interest you the most.
The software will provide detail on pre-defined campaigns (ex. How many clients enter here, do this, and then leave from that page) and integrates with Google AdWords for useful PPC reporting.
But, and be honest here, when was the last time you invested a hour or two to see what’s happening on your most important marketing tool?
What might we learn if we looked at your website’s analytics today?