Here's a sure-fire way to save at least 60% on your next website project. Step 1: Use a contest-based design site to create your website's look. Step 2: Farm out the template build to an offshore chop shop. Step 3:…
The world of organic search results is dominated by two players. I'd throw YouTube in there, but this is close enough. Do well with these guys and you'll do well with organic search. The world of local search results is…
What are people looking for on different networks? Online advertising network Chitika, set out to analyze the interests of MySpace, Facebook, Twitter and Digg users by comparing the genres of sites that receive traffic from these social networks. 287,090 impressions…
The lines between PR, Marketing & Advertising are continuing to blur, especially in the online world. While there will likely always be professionals who specialize in one area or another, more and more people (especially those at smaller agencies &…
Stone is nominated for a SEMMY in the Small Business category for its blog post, 9 Simple Ways for Small Businesses to Leverage Social Media. The SEMMYS are an annual awards event honoring the great content produced across the search…
The average search engine optimization company is in high demand, and with rising pay-per-click costs and growing exposure of SEO in the mainstream media, this is unlikely to soon subside. Unfortunately, many organizations that willingly embrace SEO as a marketing…
A few weeks ago Google Analytics became even more useful. Instead of a measly 4 goals, webmasters are now allowed to track up to 20. It's a given that you can probably think of more than 4 things you'd like…
4 out of 5 inquiries from new customers begin with some form of the question, “How much does a website cost?” I think they would be most happy if I could open up the magic website price book and provide…
We’re all in the business world. We have to deal with those silly little business world sayings. You know them … C-level … 30,000 ft view … I’ll stop there. One saying, though, that gives me a physical reaction is…
The ultimate goal for most websites should be to have content that draws in potential customers and to get these potential customers to contact you for more information or some other call-to-action. But how do you get potential customers to…
Going through a website redesign and build is a huge and exciting undertaking. It involves re-writing content, restructuring architecture, researching innovative technologies and implementing new business strategies. A timeline and budget are formed, and hopefully followed, and many countless hours…
Have news: When you sit down to write a press release, ask yourself, “Is this really news? If you answer no, put the pen down or step away from the keyboard. Get to the point: Remember those 5 W’s in…
