The equivalent of traditional marketing and advertising’s direct mail, the online marketing definition is email marketing – an effective way to reach potential clients and contacts.
Direct to your client’s inbox, timely e-newsletters or emails provide an update on your company or valuable information on industry advancements. Promotional events, discounts, coupons or just sharing a few blog posts are all ways to use email marketing to build on your company’s leads and draw prospective clients, or increase brand awareness.
Stone will help you strategize, compose, design and build e-newsletters that bring your marketing efforts to another level – and we’ll even track numbers on email recipient open rates, forwards, clickthroughs and conversions as a result. Measuring reader’s interest in specific topics, products and services will accurately guide your marketing and business decisions for maximum efficiency and impact.
Email marketing has changed from basic to more versatile due to a number of advancements in the tech world – iPhones and Blackberrys have made people easier to reach than ever when separated from their desk or laptops. Sending emails more frequently is a direct reminder of your company or organization, and allows for shorter bits of targeted information to reach greater channels while keeping an updated image.
Although email marketing is not limited to ecommerce businesses, 67% of subscribers say they’ve purchased products offline as a direct result of receiving an email from a retail company (source: Epsilon, 2009 Report). Not only is email marketing a powerful business tool, but it’s also a way to gain the trust of recipients by showing company or organization transparency. Keep it recent and give people a reason to visit your site. Stone can help you develop a custom email marketing plan to accompany your overall online marketing campaign.