Analytics Driven.
Results Focused.

Make informed decisions

Strategy and Analytics are the tools that form the foundation for any digital marketing program. Using marketing data and competitive insights drawn from a variety of possible sources, we’ll identify goals, pick appropriate metrics, and monitor those metrics to ensure that your campaigns are on track.

Whether you want to generate more traffic, better keyword rankings, more form submissions, more eCommerce sales, or a better conversion rate, Stone will work with you to achieve your marketing goals. We’ll help you attain those goals with a combination of proven on-site and off-site online marketing tactics.

By developing content, improving code, building links, adjusting PPC campaigns, and more (a whole lot more), we’ll help raise your online visibility and credibility against your competitors. We will elevate your digital identity through the right mix of marketing services that will accurately represent your products and services, and promote their benefits. Our goal is to increase your site’s value as a branding and lead generation tool.


Strategy and Analytics Services:

WEB STRATEGY DEVELOPMENT

We know strategy. For over 13 years, Stone has been building award-winning websites, microsites, and online campaigns for fortune 500 companies as well as one-person start-ups.

COMPETITIVE ANALYSIS

We’ll dive-in to your competitors strengths and weaknesses and craft something better. We’ll help you write the narrative, innovate, and make your industry sit up and take notice. Lead. Never follow.

CAMPAIGN ANALYTICS

We’ll help identify goals, pick appropriate metrics, and track those metrics month-over-month to ensure your SEO and PPC (Pay-Per-Click) campaigns are tracking. It’s exciting to see the results, and those results allow you to make informed budget allocation decisions.
 

Let’s Get Started:


TOP B2B Objectives

Generating Leads 41%
Drive Sales 27%
Improve Awareness 17%
Source: Web Marketing 123