Who doesn't like Yelp? Search for restaurants. Read reviews. It's great. These days Yelp is used to review most all businesses. And that's useful. We're having a bit of uneasiness, though, with Yelp and its automated filtering engine. Stone has…
Yes. Everyone agrees that your online marketing agency needs to deliver results. That's on them. Here's how to help ensure that happens. We're going to bounce these off of you one step at a time. That way you're inclined to…
Do yourself a solid and give your online marketing efforts an actual budget. Easier said than done sometimes. But let's be real. You're going to need some budget. It doesn't matter to us exactly what size that budget is, as…
One key to successful online marketing is fresh content. Press releases, white papers, promotions, announcements, thoughts in general ... we need them all. In order to encourage people to link to your site/blog/social media page, we need to say something…
Saying 'Yes' once in a while pays multiple dividends. It's not easy to say 'yes' sometimes. It can be uncomfortable to see your name - or your company's name - out there on the social networks. It can be uncomfortable…
Forrester is telling the world that Facebook fans are more likely to recommend, consider, and purchase from you than non-fans. Their research cites these examples: BlackBerry Facebook fans are 400% more likely to recommend the brand to friends and family.…
Google. Facebook. Amazon ... which do you trust the most? All three of these services collect information from you. Browsing history. Usage history. Personal information. They collect information to make more money; whether it be to suggest items for purchase…
We think Facebook gives a pretty good reflection of what's going on in the hearts, minds, and conference rooms of America's people and companies, let alone the world's. We follow along, too, personally and professionally. Here's what we found this…
"Tumblr—which is beloved by its users for its clean interface, ease of use and community."- The New York Observer "...The smart thing to be doing online these days is tumblelogging, which is to weblogs what text messages are to email…
iMedia has some great examples of highly experimental but extremely successful social media campaigns carried out by some big brand names. Although these are some grand-scale endeavors, any small business can adapt tactics as it fits their business objectives and…
What are people looking for on different networks? Online advertising network Chitika, set out to analyze the interests of MySpace, Facebook, Twitter and Digg users by comparing the genres of sites that receive traffic from these social networks. 287,090 impressions…
AdAge.com goes international reporting on the latest phenomenon to take in India. The service is called Bubbly – a 30 second or so long voice recording service. Bubbly works a lot like Twitter. People sign up to follow a friend,…
While Rachel Kuptz (@girlydrinks) wrote this a while back, the advice she gives is sound and still accurate today. While we miss her here at Stone IG we do know the wisdom of her online marketing passion. This was original…
Build and maintain your online presence by creating a credible, consistent voice and presence for your organization. Creating and distributing fresh content is key to garnering new leads while gaining exposure and drawing a large online audience. You might have…
The numbers show that Facebook is second only to Google when it comes to traffic rankings – social media sites are where people congregate online. Claim your name across multiple social networks to keep fans and followers updated on your…
The average search engine optimization company is in high demand, and with rising pay-per-click costs and growing exposure of SEO in the mainstream media, this is unlikely to soon subside. Unfortunately, many organizations that willingly embrace SEO as a marketing…
The explosive growth of social networking sites in the past few years has led to quite a bit of clutter, and people are starting to notice. Whether you choose to go on a manual de-friending spree on Facebook, or use…
While Rachel Kuptz, who really is a big deal (@girlydrinks) wrote this a while back, the advice she gives is sound and still accurate today. While we miss her here at Stone IG we do know the wisdom of her…
Social media can be a fantastic marketing medium to keep in touch frequently with your website audience and notify them in a timely fashion of important updates. But, how do you find the time? Here are some ideas to help.…
Social Media outlets can be a great way to better get the word out there about your business or organization, but with so many options out there, knowing the difference between different types of social media can greatly help your…
