Submit URL to Index = Good!
Want Google to recrawl your website ahead of schedule? Great little article that shows you how to have Google visit a page or more within one day's time. Can come in very handy when something goes unexpectedly wrong.
Want Google to recrawl your website ahead of schedule? Great little article that shows you how to have Google visit a page or more within one day's time. Can come in very handy when something goes unexpectedly wrong.
Everyone knows that it's important. But this important? A quick read that suggests just how important it is to strive for top rankings in both SERP and PPC placement.
Does a quality site design affect search rankings? Usually, when we've discussed the value of a quality website design with clients we have focused the conversation on conversion rate, on branding, and on customer satisfaction. And those are three excellent…
It's rumored that Penguin 2.0 is right around the corner. Penguin, as you might have learned, was a Google algorithm update from early 2012. It worked to decrease search engine rankings of sites that were not following the spirit of…
Google Analytics ... the world’s leading tool for website analytics. It’s a free tool that does an excellent job of website usage reporting. It details where visitors come from, how they found your site, and what they did on your…
A Very Clear Sign From Google Re: Responsive Web Design When it comes to search engine visibility, Google - of course - sets the rules and everybody listens. Sometimes Google is kind enough to share with the world generalities on…
In case you missed it, there was an interesting article in Sunday's New York Times by Times reporter Saul Hansell who was recently granted access to one of the Google search quality team meetings. While a large part of what…
So I'm sitting at home. Over the weekend. And a home-improvement project is staring me in the face. I need to replace some of those vent thingys where the walls meet the floors. Registers, I think they call them. Only,…
This morning Google announced that their Local Business Center is becoming Google Places. Essentially, it's just the name catching up with the practice as the 'place pages' have been around for quite some time. The reasoning behind the change is…
You spent the time and money to optimize and promote your site, and got some really great traffic and rankings out of it. Congratulations! Now you can sit back, relax and reap the benefits. Right? Not exactly. In fact, the…
The lines between PR, Marketing & Advertising are continuing to blur, especially in the online world. While there will likely always be professionals who specialize in one area or another, more and more people (especially those at smaller agencies &…
While Rachel Kuptz (@girlydrinks) wrote this a while back, the advice she gives is sound and still accurate today. While we miss her here at Stone IG we do know the wisdom of her online marketing passion. This was original…
What, exactly, is SEO anyway? In a nutshell, SEO (or Search Engine Optimization) is the activity of optimizing a web site in order to improve the site’s position in the search engines’ results. By improving certain internal and external factors…
Stone is nominated for a SEMMY in the Small Business category for its blog post, 9 Simple Ways for Small Businesses to Leverage Social Media. The SEMMYS are an annual awards event honoring the great content produced across the search…
This week Amit Singhal, who led development of real-time search at Google, gave us a little insight into how Google is ranking tweets as a part of their real-time search efforts. Tweets are a main component of Google's real-time search…
If you have something that you don't want anyone to know, maybe you shouldn't be doing it in the first place. That's what Google CEO Eric Schmidt said when responding to concerns raised about internet privacy and recent updates to…
The average search engine optimization company is in high demand, and with rising pay-per-click costs and growing exposure of SEO in the mainstream media, this is unlikely to soon subside. Unfortunately, many organizations that willingly embrace SEO as a marketing…
A few weeks ago Google Analytics became even more useful. Instead of a measly 4 goals, webmasters are now allowed to track up to 20. It's a given that you can probably think of more than 4 things you'd like…
If you were to pick something to do to your web site, that would be helpful, then Keyword Optimization should be on your list. Looking at the keywords or keyword phrases on each page can help you to Optimize your…
Google has introduced Google Merchant Center, the new face for the Google Base. It will enable e-commerce businesses to upload product feeds to Google which will make the individual products searchable via the Google Product Search that was once known…