Who doesn’t like Yelp? Search for restaurants. Read reviews. It’s great.
These days Yelp is used to review most all businesses. And that’s useful.
We’re having a bit of uneasiness, though, with Yelp and its automated filtering engine.
Stone has been reviewed 7 times on Yelp. If you give us 4 or more stars, your review will be filtered out in a few days time.
If you give us a terrible review – as one interesting client has done – then the filtering engine looks the other way.
Oh, you can read all the reviews. There’s a “filtered” review link that is neither descriptive nor noticeable.
So, how do you work within the system they put in place? How does a company get to show off the good and the bad?
Yelp has no one to assist you in such situations; only a cryptic explanation of why the filtering engine exists.
I wonder how Yelp’s filtering engine would respond to such a review of Yelp.