Social media can be a fantastic marketing medium to keep in touch frequently with your website audience and notify them in a timely fashion of important updates. But, how do you find the time? Here are some ideas to help.

Use your news; reformat the same topic as an informal blog post, informative article, discussion topic, tweet, Facebook post, YouTube script, and website page.

Maintain a monthly publication calendar with reminders to give a little nudge where needed.

Keep it short and sweet to make it easier to update often; the frequency of publication is more important than the length.

Make it real. If you want to keep people’s attention, make it informative and timely.

Create simple templates for each type of update (blog, press release, tweet, article, podcast, etc) so you don’t have to reinvent the wheel every time.

Enlist your colleagues. It only takes 4 people for weekly updates.

Don’t forget to include Search Engine Friendly links back to your website on your top keyphrases so that new web visitors can find and connect with you.