Google has introduced Google Merchant Center, the new face for the Google Base. It will enable e-commerce businesses to upload product feeds to Google which will make the individual products searchable via the Google Product Search that was once known as Froogle.

The new name definitely makes more sense to the average users. Apart from changing the name, Google has also removed “beta” element of Google Base Logo that indicates Google Merchant Center to be a polished edition of Google Base.

The brand spanking new home page is also talking about the benefits of Google Merchant Center.