Does a quality site design affect search rankings?
Usually, when we’ve discussed the value of a quality website design with clients we have focused the conversation on conversion rate, on branding, and on customer satisfaction.
And those are three excellent reasons for caring about your website’s design quality.
But does your site’s design quality actually affect your search rankings? Interesting.
We can now say …. yes, absolutely.
One way to think about this is in terms of your bounce rate. It’s no secret that Google factors in bounce rate information when determining which pages to show above others in an organic search.
If your site is visually interesting … if it’s mobile friendly … if it’s usable … your bounce rate will go down.
Design quality up. Bounce rates down. Rankings up. Everybody wins.