In case you missed it, there was an interesting article in Sunday's New York Times by Times reporter Saul Hansell who was recently granted access to one of the Google search quality team meetings. While a large part of what…
It's ironic. Our firm's name was originally created to be exceedingly simple to spell and say. Not the case. :) We seem to get it all types of pronunciations ... "stone-eye-gee"... "stone-ige" ... "stone-igg" And while it keeps things interesting,…
So I'm sitting at home. Over the weekend. And a home-improvement project is staring me in the face. I need to replace some of those vent thingys where the walls meet the floors. Registers, I think they call them. Only,…
The equivalent of traditional marketing and advertising’s direct mail, the online marketing definition is email marketing – an effective way to reach potential clients and contacts. Direct to your client’s inbox, timely e-newsletters or emails provide an update on your…
This morning Google announced that their Local Business Center is becoming Google Places. Essentially, it's just the name catching up with the practice as the 'place pages' have been around for quite some time. The reasoning behind the change is…
iMedia has some great examples of highly experimental but extremely successful social media campaigns carried out by some big brand names. Although these are some grand-scale endeavors, any small business can adapt tactics as it fits their business objectives and…
That quote is attributed to Robert Stevens of Geek Squad. Genius.
Midwest Emergency Services of Detroit - a medical billing management company - has selected Stone to design new website. A Summer 2010 launch is expected.
The world of organic search results is dominated by two players. I'd throw YouTube in there, but this is close enough. Do well with these guys and you'll do well with organic search. The world of local search results is…
AdAge.com goes international reporting on the latest phenomenon to take in India. The service is called Bubbly – a 30 second or so long voice recording service. Bubbly works a lot like Twitter. People sign up to follow a friend,…
PRS Equities, a Michigan financial services company, selects Stone to help define new effort. It's a bit hush hush right now, but the effort includes logo and identity definition.
Mention online advertising and most people think ‘banner ad’. While these types of ads are definitely popular, there is a whole online world filled with promotional opportunities, cross-marketing opportunities, and direct marketing opportunities to consider for your next campaign effort.…
Lowry Computer Products, a Brighton Michigan inventory solutions company, is working with Stone to implement an industry leading online marketing strategy. SEO, PPC, Online PR, and timely site refinements will be called into action.
This article from Cameron Chapman of SmashingMagazine.com explains the theory behind the different color families, with examples & analysis of how these colors are used on different website designs. Summarized below, colors are categorized by Warm, Cool and Neutrals, with…
With the expertise of Stone, DataNet Quality Systems, a statistical software provider, recently launched a new site dedicated to the latest version of their primary product, WinSPC Version 8.0. The site features benefits of the product exemplified through actual screenshots…
More Than Gourmet, a French stock and sauce company, teamed up with Stone to create a professional version of their website,MoreThanGourmet.com. Complimenting the original design and functionality of their home consumer-based site, this version was created for people that cook…
While Rachel Kuptz (@girlydrinks) wrote this a while back, the advice she gives is sound and still accurate today. While we miss her here at Stone IG we do know the wisdom of her online marketing passion. This was original…
What, exactly, is SEO anyway? In a nutshell, SEO (or Search Engine Optimization) is the activity of optimizing a web site in order to improve the site’s position in the search engines’ results. By improving certain internal and external factors…
Build and maintain your online presence by creating a credible, consistent voice and presence for your organization. Creating and distributing fresh content is key to garnering new leads while gaining exposure and drawing a large online audience. You might have…
The Houghtaling Insurancy Agency, a Lapeer Michigan insurance agency, signed with Stone to launch new corporate web site. A Summer 2010 launch is expected.
