The equivalent of traditional marketing and advertising’s direct mail, the online marketing definition is email marketing – an effective way to reach potential clients and contacts. Direct to your client’s inbox, timely e-newsletters or emails provide an update on your…
This morning Google announced that their Local Business Center is becoming Google Places. Essentially, it's just the name catching up with the practice as the 'place pages' have been around for quite some time. The reasoning behind the change is…
iMedia has some great examples of highly experimental but extremely successful social media campaigns carried out by some big brand names. Although these are some grand-scale endeavors, any small business can adapt tactics as it fits their business objectives and…
That quote is attributed to Robert Stevens of Geek Squad. Genius.
Mention online advertising and most people think ‘banner ad’. While these types of ads are definitely popular, there is a whole online world filled with promotional opportunities, cross-marketing opportunities, and direct marketing opportunities to consider for your next campaign effort.…
While Rachel Kuptz (@girlydrinks) wrote this a while back, the advice she gives is sound and still accurate today. While we miss her here at Stone IG we do know the wisdom of her online marketing passion. This was original…
What, exactly, is SEO anyway? In a nutshell, SEO (or Search Engine Optimization) is the activity of optimizing a web site in order to improve the site’s position in the search engines’ results. By improving certain internal and external factors…
Build and maintain your online presence by creating a credible, consistent voice and presence for your organization. Creating and distributing fresh content is key to garnering new leads while gaining exposure and drawing a large online audience. You might have…
The modern medium of online journalism, reporting with multimedia means hitting the web with interactive means of communication – video, images, audio and text. Most sites have built-in blogs – another page on your site developed and designed to match…
The numbers show that Facebook is second only to Google when it comes to traffic rankings – social media sites are where people congregate online. Claim your name across multiple social networks to keep fans and followers updated on your…
Joomlaworks released its first version of K2, a content construction component that can turn your site into a news/magazine site. A whole new line of features compliments a variety of sites: - Author blogs for diverse, individual contributors – a…
There's a great blog post (and subsequent comment discussion) happening over on the SEOMoz Blog today. The topic is one that all SEOs and webmasters have encountered at some point in time: Why, oh why, has the Google God not…
Over the past few years video has experienced rapid growth and adoption rates online. Broadcasting networks continue to push more and more video content out on the web, large corporations use video to build their brand and, of course, videos…
Its hard to pick up a business magazine and not see something about blogs. But what are the real advantages (and disadvantages) for a company to consider before deciding whether or not blogging is for them? Visibility - Blogs are…
Let's take a moment to debunk the myth that META tags are important for search rankings. Once upon a time it was true and somehow entered the public's consciousness, but they no longer have a significant impact on search rankings.…
Matrix Systems - parent company to Quest, Zolatone, Z-Line, and Raabe - worked with Stone to launch a series of replacement websites. http://www.zolatoneaim.com/
