ledog [3:44 PM] just a general FYI for adwords – new ad structure with expanded text (search) ads is 30 / 30 / 80
[3:44] takes a heck of a lot longer to write ads but a greater flexibility / opportunity with calls to action etc.mark [3:45 PM] 80… wow
ledog [3:45 PM] “old” structure: 25 max character headline | 35 character description line 1 | 35 character description line 2
[3:45] “new” 30 character headline line 1 | 30 character headline line 2 | 80 character description [3:46] same old ad extension rule still applymark [3:47 PM] = more money for Google. better ads, more clicks
ledog [3:47 PM] right
[3:47] some companies that’ve already adopted the new structure (went into effect last month i believe) are reporting 20% higher CTR vs. traditional [3:48] it’ll stabilize but ya, huge change [3:48] that, combined with the 4-on-top change from february making paid search very important / organic CTR lowermark [3:49 PM] no kidding. i bet #1 position in SERPs CTR change drops 10% with the 4 ads on top
ledog [3:50 PM] something like that