ledog [3:44 PM] just a general FYI for adwords – new ad structure with expanded text (search) ads is 30 / 30 / 80

[3:44] takes a heck of a lot longer to write ads but a greater flexibility / opportunity with calls to action etc.

mark [3:45 PM] 80… wow

ledog [3:45 PM] “old” structure: 25 max character headline | 35 character description line 1 | 35 character description line 2

[3:45] “new” 30 character headline line 1 | 30 character headline line 2 | 80 character description

[3:46] same old ad extension rule still apply

mark [3:47 PM] = more money for Google.  better ads, more clicks

ledog [3:47 PM] right

[3:47] some companies that’ve already adopted the new structure (went into effect last month i believe) are reporting 20% higher CTR vs. traditional

[3:48] it’ll stabilize but ya, huge change

[3:48] that, combined with the 4-on-top change from february making paid search very important / organic CTR lower

mark [3:49 PM] no kidding. i bet #1 position in SERPs CTR change drops 10% with the 4 ads on top

ledog [3:50 PM] something like that