We’re all in the business world. We have to deal with those silly little business world sayings. You know them … C-level … 30,000 ft view … I’ll stop there.

One saying, though, that gives me a physical reaction is ‘you know how it goes, the shoemaker’s kids have no shoes’.

Yes, I know how it goes. We all know how it goes. And we know all of the reasons for these analogous youngsters to be walking around barefoot.

I submit the following. Make your kids some shoes. The best you know how. That way everyone out there see these shoes on the shoemaker’s kids … and they get envious. They’ll dream about such shoes. Make them walk up to your shop and plead with you to sell them such a beautiful pair.

Don’t you think making those shoes would be time well spent?