Targeted & Effective
Build Trust, Fans and Sales
Gone are the days when biz dev depended on cold calling, email blasts, trade show booths, and other outbound tactics. Instead, inbound marketing is a long-term strategy that will help you capture the attention of prospects and gain recognition in your industry. Inbound is all about marketing to people with purchasing intent and building trust with those prospects and customers over time.
Sometimes referred to as ‘earned marketing’, Inbound Marketing uses a variety of touch points to offer prospective clients useful content in exchange for the right to reconnect. This content includes social media, landing pages, infographics, blog posts, newsletters, videos, whitepapers, and various other tools each of which extend your thought leadership and pique the interest of potential customers.
Stone will help you sort through the world of inbound marketing potential, implementing a plan that’s specially targeted for YOUR industry and customers.
Let us build a plan for you that converts prospects into customers and turns customers into advocates.