Taubman Online Marketing

The Opportunity
Taubman Centers (NYSE:TCO) is a leading national shopping center development and management company. Taubman is a progressive company that provides their centers and tenants with a wide range of value-added interactive marketing opportunities. As such, Taubman needed to align itself with a full-service interactive agency that could conceptualize and deliver across a wide range of technologies and media.

The Solution
Over the years Stone has provided Taubman with an incredible range of interactive services. They have included: website design, custom online applications, eNewsletter design, Flash-based and traditional banner design, along with desired ongoing support and maintenance.

The Results
No other national competitor has come close to Taubman's success in the interactive arena. Whether it be defined by the number of interactive solutions, the quality of these solutions, or the user adoption rate, Taubman has and continues to set the bar.