Web Strategy

Advertising is the tax you pay for being unremarkable

July 21, 2011. Written by Administrator

That quote is attributed to Robert Stevens of Geek Squad. Genius.

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Which Open Source CMS are most popular?

May 04, 2011. Written by Administrator

When it comes to website design, just what CMS's are companies using today?

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How to save 60% on your next website

May 05, 2010. Written by Mark Lipowski

Here's a sure-fire way to save at least 60% on your next website project.

Step 1:...

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Reasons Why Every Business Should Have a Blog

April 15, 2010.

Its hard to pick up a business magazine and not see something about blogs. But what are the real advantages (and disadvantages) for a company to consider before deciding whether or not blogging is for them?

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Video As a Website Differentiator

April 15, 2010.

Over the past few years video has experienced rapid growth and adoption rates online.

Broadcasting networks continue to push more and more video content out on the web, large corporations use video to build their brand and, of course, videos on YouTube are viewed daily by millions.

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How the Microsoft/Yahoo! Deal Affects SEO Efforts

July 30, 2009.

bing and yahoo

Now that the deal is official it's bound to shake up a few things in the SEM/SEO world. The main fact is that Bing will now power Yahoo! search and will gain access to their search technology

So what, in plain English, does this mean for your search marketing efforts?

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“How much does a website cost?”

June 04, 2009. Written by Mark Lipowski

4 out of 5 inquiries from new customers begin with some form of the question, “How much does a website cost?”. I think they would be most happy if I could open up the magic website price book and provide them with a useful answer. Instead, we usually say …

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Who said the web was fair?

May 02, 2009. Written by Mark Lipowski

How unfair is this… A prospective customer visits your website for the first time. They notice that the site’s design feels a bit dated. They notice that the website looks ’small’ on their monitor...

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The Shoemaker’s Kids Should Have Shoes

April 30, 2009. Written by Mark Lipowski

We’re all “in” the business world. We have to deal with those silly little business world sayings. You know them … C-level … 30,000 ft view … I’ll stop there. One saying, though, that gives me a physical reaction is ‘you know how it goes, the shoemaker’s kids have no shoes’.

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Leveraging Your Website with Calls to Action

April 22, 2009. Written by Mark Lipowski

The ultimate goal for most websites should be to have content that draws in potential customers and to get these potential customers to contact you for more information or some other call-to-action.

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