Web Analytics & Reporting

Perhaps the most exciting aspect of web marketing is the visibility one can obtain into usage, results, and visitor habits. Stone provides our clients with the most advanced analytics and reporting software available.

In addition to traditional log file analysis capabilities that detail aggregate website usage (How much traffic does my site receive? What are the most popular paths and pages? How long to visitors stay on average?), Stone allows our clients to track individual usage along with specific campaign-based reporting. This means that we can define our measures of success, setup multiple campaigns, and have hard quantitative data on which to respond.

Stone's Analytics and Reporting Software provides:

Intuitive Easy-to-use Interface
Flexible Date Ranges
Detailed Reporting
Site Overlay Reports (show exact popularity of every link on your pages)
Funnel Visualization
Advanced Visitor Segmentation
Trend Reporting
Geo-Targeting

You can crunch the numbers yourself looking for insights and trends—or—have Stone analyze the website data, handing you a comprehensive monthly summary of site activity. We will ensure the data works for you, resulting in never-ending website improvement.

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For more information on our online marketing analytics services:
Contact our Ann Arbor, Michigan office.