SEO

Lowry Computer Products, a Brighton Michigan inventory solutions company, is working with Stone to implement an industry leading online marketing strategy.

Here it is.  The SEO holy grail ... sort of.

What, exactly, is SEO anyway?

In a nutshell, SEO (or Search Engine Optimization) is the activity of optimizing a web site in order to improve the site’s position in the search engines’ results. By improving certain internal and external factors SEO consultants can effectively make the site more ‘search engine friendly’, which leads to getting higher positions in search results – and therefore more traffic to the web site.

There's a great blog post (and subsequent comment discussion) happening over on the SEOMoz Blog today. The topic is one that all SEOs and webmasters have encountered at some point in time:

Why, oh why, has the Google God not smited my competitor who engages in obvious blackhat SEO practices?!?!

You spent the time and money to optimize and promote your site, and got some really great traffic and rankings out of it. Congratulations! Now you can sit back, relax and reap the benefits. Right?

Not exactly.

The average search engine optimization company is in high demand, and with rising pay-per-click costs and growing exposure of SEO in the mainstream media, this is unlikely to soon subside. Unfortunately, many organizations that willingly embrace SEO as a marketing tool also unknowingly sabotage the efforts of the search engine optimization company they have chosen. What follows is a list, by no means complete, of some of the most common errors made by companies that can harm their SEO efforts.

Social Media outlets can be a great way to better get the word out there about your business or organization, but with so many options out there, knowing the difference between different types of social media can greatly help your cause. The three main outlets are Blogs, Forums, and Social Networks.

Although recent media coverage within the online marketing space has been largely focused on Microsoft's bid for Yahoo, an interesting effect of the bid has somewhat slipped under the radar. in an effort to fend off Microsoft's bid Yahoo has begun seeking other strategic alternatives, one of which has been a test of outsourcing their paid search inventory to Google.

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