Search Engine Optimization

Based in Ann Arbor, Michigan, Stone provides world-class search engine optimization and search engine marketing services to clients in and around metro Detroit and the U.S., clients that know the true strategic importance of the Internet. Our experienced staff of professionals will work with you to identify key areas of opportunity, and then craft and implement a plan to dramatically improve your web visibility and – ultimately – achieve your web traffic objectives.

No two clients have the exact same search marketing needs and our full suite of search engine optimization (SEO) and search engine marketing (SEM) services ensures that you receive the perfect mix of effort and results. Offering a complete range of services, Stone is a partner you can count on. Achieving your company’s business goals is our measure of success.

Turn to Stone to provide any and all of the following services:

Review & Recommendation
Looking for a place to start? Start by establishing your baseline. Stone will analyze your website and your search marketing initiatives and provide you with a detailed plan on how to take a quantum leap in your search engine rankings. Documenting areas of opportunity and establishing a baseline are key to achieving measured continual improvement in the world of search engine optimization.

Whether or not you have the resources on staff to implement such website enhancements, you'll greatly benefit from this service. Following our proven checklist of site must-do's, we will analyze your site and your search engine marketing from every angle. From the basics to proprietary content format formulas, Stone will provide you with a detailed set of recommendations - in order of significance - that will completely turn the tides on your search engine results.

Natural Search Management
As search engine usage continues to explode, achieving top search engine rankings becomes a marketing necessity. Stone will identify and optimize your site for the search phrases that are most important to your bottom line. Stone's natural search management service will give your search engine rankings an immediate boost and our continued attention will ensure that your competition remains in the rear view mirror. When thinking about search engine marketing, most people think about natural search results - the non-paid objective search results that show up mainly in the lower left area of a search engine page. With Internet usage exploding, the signficance of search engines continues to grow and natural search results can mean the difference between profit and loss.

The search engine-sanctioned approach of 'build a good site and you'll get good search engine rankings' does hold value. But when we live in a world where 80% of all search engine users never leave the first page of results, who wants just 'good' search results?

Being on the first page or two will increase your site's visibility exponentially and Stone can get you there. We will identify your company's strategic search phrases and build a campaign around optimizing your site for these phrases. And while no company can legitimately promise a #1 ranking for any phrase, you'll be pleasantly surprised with the results we achieve time after time.

Sponsored Search Management (Pay-Per-Click)
Instant results and incredible ROIs are possible through intelligent sponsored search management. AdWords®, Overture®, and a host of secondary players allow us to develop a plan of attack that achieves both.

Sponsored search management provides instant results and - if approached intelligently - can produce extraordinarily dependable ROI. We will develop and implement a strategy to do just that. While AdWords® (Google) and Overture® (Yahoo! Search Marketing) are the biggest players in the world of sponsored search, there are other players of significance. Shopping.com®, Business.com®, and AskJeeves® all offer opportunities to the business community.

Stone will work with you to gauge the relevance of sponsored search to your company and - if appropriate - develop a can't-lose approach to tapping this new world of opportunity. Whether you're only in need of a strategy and plan or you would benefit from a fully managed campaign, we will deliver. The reporting and analytics available will highlight our efforts exact results, enabling you to make long-term decisions with confidence.

Directory Management
Often overlooked but never overemphasized, directories are a tremendous source of targeted website traffic. Stone will find your most appropriate online directories and ensure you receive the listings your team deserves.

Directory management is a well-kept secret to success. While many web users start their search at a search engine, often times they end up using a directory that shows up on the first page of their results. We'll find the right directories for you. In the beginning there was Yahoo!, a free human-moderated website directory. The business model was so successful that thousands of web directories now exist. Do you know which directories are most popular? Do you know which directories are specific to your industry? Do you know if you're currently listed in the multitude of online yellow pages?

Stone will answer these questions for you. And then we will ensure that you are properly listed in the optimal mix of directories. These online directories are a tremendous source of traffic and business. The investment for this service will pay dividends for years to come.

Analytics & Reporting
Perhaps the most exciting aspect of web marketing is the visibility one can obtain into usage, results, and visitor habits. Stone provides our clients with the most advanced analytics and reporting software available.

In addition to traditional log file analysis capabilities that detail aggregate website usage (How much traffic does my site receive? What are the most popular paths and pages? How long to visitors stay on average?), Stone allows our clients to track individual usage along with specific campaign-based reporting. This means that we can define our measures of success, setup multiple campaigns, and have hard quantitative data on which to respond.

Stone's Analytics and Reporting Software provides:

You can crunch the numbers yourself looking for insights and trends - or - have Stone analyze the website data, handing you a comprehensive monthly summary of site activity. We will ensure the data works for you, resulting in never-ending website improvement.

Is your company based in Michigan? Come to Ann Arbor – the search engine optimization capital of the world – and discover why Stone is considered the premier provider of world-class search engine optimization and online marketing services.

For more information on our search engine marketing services, contact our Ann Arbor, MI office via our contact form or at 1-866-34STONE.