Step 4: Say Yes
Saying 'Yes' once in a while pays multiple dividends.
It's not easy to say 'yes' sometimes.
It can be uncomfortable to see your name - or your company's name - out there on the social networks.
It can be uncomfortable seeing honest reviews of your company get posted to the major review sites.
And it can certainly be uncomfortable to turn one of your team members into a thought leader or online personality.
But some facets of online marketing require us to overcome this love affair with the status quo. Take a risk. Claim your space.
We know that not every idea will be workable. Not every idea will work its way through your channels without objection.
Saying 'yes' once in a while to the new online marketng ideas will ensure that those good ideas continue to flow your way.