Who Do You Trust?
Google. Facebook. Amazon ... which do you trust the most?
Step 4: Say Yes
Saying 'Yes' once in a while pays multiple dividends.
Yelp Is Great, Except When It Isn't.
Who doesn't like Yelp? Search for restaurants. Read reviews. It's great.
Step 3: Content is still king
One key to successful online marketing is fresh content.
Step 2: Keep budget in mind
Do yourself a solid and give your online marketing efforts an actual budget.
5 Steps to Becoming Your Online Marketing Agency's Favorite Client
Yes. Everyone agrees that your online marketing agency needs to deliver results. That's on them. Here's how to help ensure that happens.
Local Search ... Why So Complicated?
As search focus narrows from the U.S., to the MidWest, to Michigan, to Washtenaw County, to Ann Arbor. You'd think that search related efforts would get simpler. Not the case.
SEO: Does It Take A Register To Register?
So I'm sitting at home. Over the weekend.
Microsites ... still a good idea?
One of the more common questions we hear is, "Should we build a microsites for our products or target markets?"
What is Email Marketing?
The equivalent of traditional marketing and advertising’s direct mail, the online marketing definition is email marketing – an effective way to reach potential clients and contacts.
Direct to your client’s inbox, timely e-newsletters or emails provide an update on your company or valuable information on industry advancements. Promotional events, discounts, coupons or just sharing a few blog posts are all ways to use email marketing to build on your company’s leads and draw prospective clients, or increase brand awareness.