Internet Marketing

Saying 'Yes' once in a while pays multiple dividends.

Who doesn't like Yelp?  Search for restaurants.  Read reviews. It's great.

One key to successful online marketing is fresh content.

Do yourself a solid and give your online marketing efforts an actual budget.

Yes.  Everyone agrees that your online marketing agency needs to deliver results.  That's on them.  Here's how to help ensure that happens.

As search focus narrows from the U.S., to the MidWest, to Michigan, to Washtenaw County, to Ann Arbor.  You'd think that search related efforts would get simpler.  Not the case.

So I'm sitting at home.  Over the weekend.

One of the more common questions we hear is, "Should we build a microsites for our products or target markets?"

The equivalent of traditional marketing and advertising’s direct mail, the online marketing definition is email marketing – an effective way to reach potential clients and contacts.

Direct to your client’s inbox, timely e-newsletters or emails provide an update on your company or valuable information on industry advancements. Promotional events, discounts, coupons or just sharing a few blog posts are all ways to use email marketing to build on your company’s leads and draw prospective clients, or increase brand awareness.

Build and maintain your online presence by creating a credible, consistent voice and presence for your organization.

Creating and distributing fresh content is key to garnering new leads while gaining exposure and drawing a large online audience. You might have already written copy for your site when it launched initially, but you still need to find a way to keep people coming back. Releasing regular and updated press releases, e-newsletters or blog articles on your industry to the right media outlets online can create links and interest in your site, driving your search engine rankings up while increasing online authority.