Ecommerce

Simplicity is key with ecommerce sites, says SmashingMagazine.com. A couple facts about online consumerism:

• No longer do users spend time on a site’s homepage and navigate to content by category search or other product recommendations. Users type product or service names into a search engine, most likely Google.
• Too many options and cluttered design (useless text, widgets or unrelated products) turn the user off and he/she will quickly exit the page to find another site offering the same product with a much simpler interface.

Online success doesn’t need to be complicated. At Stone, we think it’s simply a matter of following a tried and true formula … T x T x T = R.

More specifically, online Results is a product of a Trustworthy website, website Traffic, and maximizing the Transaction rate of your website visitors.