Blog

What is Email Marketing?

The equivalent of traditional marketing and advertising’s direct mail, the online marketing definition is email marketing – an effective way to reach potential clients and contacts.

Direct to your client’s inbox, timely e-newsletters or emails provide an update on your company or valuable information on industry advancements. Promotional events, discounts, coupons or just sharing a few blog posts are all ways to use email marketing to build on your company’s leads and draw prospective clients, or increase brand awareness.

Read more...

What is Social Media Marketing?

The numbers show that Facebook is second only to Google when it comes to traffic rankings – social media sites are where people congregate online. Claim your name across multiple social networks to keep fans and followers updated on your latest industry news, special offers, internal developments, new products and accomplishments.

Read more...

What is Blog Development?

The modern medium of online journalism, reporting with multimedia means hitting the web with interactive means of communication – video, images, audio and text. Most sites have built-in blogs – another page on your site developed and designed to match your needs. Stone can provide customization and maintenance of your company or organization’s blog according to your objectives.

Read more...

What is Online PR?

Build and maintain your online presence by creating a credible, consistent voice and presence for your organization.

Creating and distributing fresh content is key to garnering new leads while gaining exposure and drawing a large online audience. You might have already written copy for your site when it launched initially, but you still need to find a way to keep people coming back. Releasing regular and updated press releases, e-newsletters or blog articles on your industry to the right media outlets online can create links and interest in your site, driving your search engine rankings up while increasing online authority.

Read more...

What are Online Media Buys?

Mention online advertising and most people think ‘banner ad’. While these types of ads are definitely popular, there is a whole online world filled with promotional opportunities, cross-marketing opportunities, and direct marketing opportunities to consider for your next campaign effort...

Read more...

What is Analytics & Reporting?

Perhaps the most exciting aspect of online marketing is the visibility clients can obtain into usage, results and visitor habits. Reporting is an integral part of any online marketing campaign...

Read more...

What is Search Engine Optimization (SEO)?

What, exactly, is SEO anyway?

In a nutshell, SEO (or Search Engine Optimization) is the activity of optimizing a web site in order to improve the site’s position in the search engines’ results. By improving certain internal and external factors SEO consultants can effectively make the site more ‘search engine friendly’, which leads to getting higher positions in search results – and therefore more traffic to the web site.

Read more...

I'm kind of a big deal: 10 Things You Can Do This Month to Create Links and Traffic To Your Site

So you have a great website name, wonderful design, perhaps a blog, and a few pages of content – you’re ready to go! A quick glance at your analytics, however, shows that only a few people are reading your blog, and you’re pretty sure that the IP address that keeps on showing up is actually your mom.

Read more...

10 Free Tools For Keyword Research

When was the last time you updated your keyword list? If it’s been awhile, you may be missing out on relevant keywords that could bring free – and targeted – traffic to your site. Take a minute to visit these free keyword tools and update your website keyword list:

Read more...

The Myth of META Tags

Let's take a moment to debunk the myth that META tags are important for search rankings. Once upon a time it was true and somehow entered the public's consciousness, but they no longer have a significant impact on search rankings. Let take a deeper look...

Read more...

Reasons Why Every Business Should Have a Blog

Its hard to pick up a business magazine and not see something about blogs. But what are the real advantages (and disadvantages) for a company to consider before deciding whether or not blogging is for them?

Read more...

Video As a Website Differentiator

Over the past few years video has experienced rapid growth and adoption rates online.

Broadcasting networks continue to push more and more video content out on the web, large corporations use video to build their brand and, of course, videos on YouTube are viewed daily by millions.

Read more...

12 WordPress CMS Plugins

flutter

Onextrapixel.com has a great article breaking down WordPress as a web development platform. It includes a list of 12 popular CMS plugins and a design gallery of sites using WordPress, from photography to ecommerce to a creative agency, even an online high-end jewelry store. The article also brings up some important points you might want to consider before using WordPress as a CMS solution, as well as a list of great reasons to use WordPress.

Read more...

On Reporting Spammy & Blackhat Sites to Google

There's a great blog post (and subsequent comment discussion) happening over on the SEOMoz Blog today. The topic is one that all SEOs and webmasters have encountered at some point in time:

Why, oh why, has the Google God not smited my competitor who engages in obvious blackhat SEO practices?!?!

Read more...

Tumblr: Microblogging Its Way Up

tumblr

Tumblr is the slightly lesser known hybrid of Twitter and WordPress (or any other complex blogging platform). With all the capabilities of a blog but with a much more simple, attractive Web 2.0  WYSIWYG editor interface - or straight up HTML if you choose - this social media network caters to the needs of a time-crunched modern-day online user.

Read more...

SEO Checkup

You spent the time and money to optimize and promote your site, and got some really great traffic and rankings out of it. Congratulations! Now you can sit back, relax and reap the benefits. Right?

Not exactly.

Read more...