Experimental & Successful Social Media Campaigns
iMedia has some great examples of highly experimental but extremely successful social media campaigns carried out by some big brand names. Although these are some grand-scale endeavors, any small business can adapt tactics as it fits their business objectives and personality. Check out the highlights:
Google Local Business Center is Now Google Places
This morning Google announced that their Local Business Center is becoming Google Places. Essentially, it's just the name catching up with the practice...
What is Email Marketing?
The equivalent of traditional marketing and advertising’s direct mail, the online marketing definition is email marketing – an effective way to reach potential clients and contacts.
Direct to your client’s inbox, timely e-newsletters or emails provide an update on your company or valuable information on industry advancements. Promotional events, discounts, coupons or just sharing a few blog posts are all ways to use email marketing to build on your company’s leads and draw prospective clients, or increase brand awareness.
What is Social Media Marketing?
The numbers show that Facebook is second only to Google when it comes to traffic rankings – social media sites are where people congregate online. Claim your name across multiple social networks to keep fans and followers updated on your latest industry news, special offers, internal developments, new products and accomplishments.
What is Blog Development?
The modern medium of online journalism, reporting with multimedia means hitting the web with interactive means of communication – video, images, audio and text. Most sites have built-in blogs – another page on your site developed and designed to match your needs. Stone can provide customization and maintenance of your company or organization’s blog according to your objectives.
What is Online PR?
Build and maintain your online presence by creating a credible, consistent voice and presence for your organization.
Creating and distributing fresh content is key to garnering new leads while gaining exposure and drawing a large online audience. You might have already written copy for your site when it launched initially, but you still need to find a way to keep people coming back. Releasing regular and updated press releases, e-newsletters or blog articles on your industry to the right media outlets online can create links and interest in your site, driving your search engine rankings up while increasing online authority.
What are Online Media Buys?
Mention online advertising and most people think ‘banner ad’. While these types of ads are definitely popular, there is a whole online world filled with promotional opportunities, cross-marketing opportunities, and direct marketing opportunities to consider for your next campaign effort...
What is Analytics & Reporting?
Perhaps the most exciting aspect of online marketing is the visibility clients can obtain into usage, results and visitor habits. Reporting is an integral part of any online marketing campaign...
What is Search Engine Optimization (SEO)?
What, exactly, is SEO anyway?
In a nutshell, SEO (or Search Engine Optimization) is the activity of optimizing a web site in order to improve the site’s position in the search engines’ results. By improving certain internal and external factors SEO consultants can effectively make the site more ‘search engine friendly’, which leads to getting higher positions in search results – and therefore more traffic to the web site.
I'm kind of a big deal: 10 Things You Can Do This Month to Create Links and Traffic To Your Site
So you have a great website name, wonderful design, perhaps a blog, and a few pages of content – you’re ready to go! A quick glance at your analytics, however, shows that only a few people are reading your blog, and you’re pretty sure that the IP address that keeps on showing up is actually your mom.
10 Free Tools For Keyword Research
When was the last time you updated your keyword list? If it’s been awhile, you may be missing out on relevant keywords that could bring free – and targeted – traffic to your site. Take a minute to visit these free keyword tools and update your website keyword list:
The Myth of META Tags
Let's take a moment to debunk the myth that META tags are important for search rankings. Once upon a time it was true and somehow entered the public's consciousness, but they no longer have a significant impact on search rankings. Let take a deeper look...
Reasons Why Every Business Should Have a Blog
Its hard to pick up a business magazine and not see something about blogs. But what are the real advantages (and disadvantages) for a company to consider before deciding whether or not blogging is for them?
Video As a Website Differentiator
Over the past few years video has experienced rapid growth and adoption rates online.
Broadcasting networks continue to push more and more video content out on the web, large corporations use video to build their brand and, of course, videos on YouTube are viewed daily by millions.
12 WordPress CMS Plugins
Onextrapixel.com has a great article breaking down WordPress as a web development platform. It includes a list of 12 popular CMS plugins and a design gallery of sites using WordPress, from photography to ecommerce to a creative agency, even an online high-end jewelry store. The article also brings up some important points you might want to consider before using WordPress as a CMS solution, as well as a list of great reasons to use WordPress.
On Reporting Spammy & Blackhat Sites to Google
There's a great blog post (and subsequent comment discussion) happening over on the SEOMoz Blog today. The topic is one that all SEOs and webmasters have encountered at some point in time:
Why, oh why, has the Google God not smited my competitor who engages in obvious blackhat SEO practices?!?!