“According to a 2008 survey by Technorati, which runs a search engine for blogs, only 7.4 million out of the 133 million blogs the company tracks had been updated in the past 120 days. That translates to 95 percent of bloggers being essentially abandoned, left to lie fallow on the Web, where they become public remnants of a dream — or at least an ambition — unfulfilled.”

http://www.nytimes.com/2009/06/07/fashion/07blogs.html

Takeaways:

If you update your blog at least once every four months, you’re more prolific than 95% of blogs out there! (Facetious takeaway)

Working your corporate or personal blog is still a true differentiator.  It results in better search engine rankings, increases traffic, and positions you as having something to say.  Keep at it.  It’s worth it.