Stone Interactive Group is a Professional Website Design, Development, SEO and Interactive Marketing Services Company with headquarters in Ann Arbor, Michigan.
Find out more at: www.stoneig.com
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Recent Posts
- I’m kind of a big deal: 10 Things You Can Do This Month to Create Links and Traffic To Your Site
- MC Hammer Cares About Web Analytics…You Should Too
- Cuil….Not So Cool
- Content here, content there.
- Become an Online Expert Today on Google Knol
- Thanks for the New Site…Now What?
- Ch Ch Ch Changes
- Plan the work, work the plan
- Content. The bane of my existence as a Project Manger in the web industry. Every schedule I have ever created includes “Content for the site”, the Functional Templates I put together, although tedious, shows every page of the site that will need content. Yet when the time comes for the content to be sent the first words I hear are, “I have most of it”. (No you don’t )Now I admit, perhaps we (Project Teams) don’t explain ourselves very well. We should be very clear. Yes, content does include the words that will be on a page. What you may not realize is that content is also every picture on the page, taglines, PDF’s you may want to include, charts, white pages, email address, links to other sites, headers, EVERYTHING you want on your site.
How many content items do you see in this picture? If you guessed 7 content items you are correct. Anything less and you have to take a step back and look at the content you will be creating for your website.
While it is easy to look at your current website and think, “I’ll reuse this copy”, once you really look at it you realize that you really dont want to put out the same old message. If you have waited to have this realization the night before you are to deliver the content then you are now in a jam that could cost time and money. The more realistic you are about what you will need to accomplish, the less inclined you will be to put off the task until the night before the vendor is putting it on the site.