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	<title>Comments on: 5 Simple Tips to Ensure Your Press Releases Don&#8217;t Suck</title>
	<atom:link href="http://www.stoneig.com/blog/2008/07/5-simple-tips-to-ensure-your-press-releases-dont-suck/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.stoneig.com/blog/2008/07/5-simple-tips-to-ensure-your-press-releases-dont-suck/</link>
	<description>Web Strategy, Design and Marketing</description>
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		<title>By: Brad Beals</title>
		<link>http://www.stoneig.com/blog/2008/07/5-simple-tips-to-ensure-your-press-releases-dont-suck/comment-page-1/#comment-48</link>
		<dc:creator>Brad Beals</dc:creator>
		<pubDate>Fri, 08 Aug 2008 19:15:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.stoneig.com/blog/?p=23#comment-48</guid>
		<description>I just read the first 5 or 6 press releases. They&#039;re good! And I noticed two things: 1. they&#039;re all structured subject/verb/complement or subject/verb/modifier; and 2. All are active voice (&quot;I threw the ball&quot; as opposed to &quot;The ball was thrown by me.&quot;) Maybe that&#039;s just a grammatical way of saying, &quot;get to the point.&quot;

I like your style. You get right to the point too.</description>
		<content:encoded><![CDATA[<p>I just read the first 5 or 6 press releases. They&#8217;re good! And I noticed two things: 1. they&#8217;re all structured subject/verb/complement or subject/verb/modifier; and 2. All are active voice (&#8221;I threw the ball&#8221; as opposed to &#8220;The ball was thrown by me.&#8221;) Maybe that&#8217;s just a grammatical way of saying, &#8220;get to the point.&#8221;</p>
<p>I like your style. You get right to the point too.</p>
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		<title>By: PlugIM.com</title>
		<link>http://www.stoneig.com/blog/2008/07/5-simple-tips-to-ensure-your-press-releases-dont-suck/comment-page-1/#comment-16</link>
		<dc:creator>PlugIM.com</dc:creator>
		<pubDate>Thu, 17 Jul 2008 15:49:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.stoneig.com/blog/?p=23#comment-16</guid>
		<description>&lt;strong&gt;5 Simple Tips to Ensure Your Press Releases Don’t Suck...&lt;/strong&gt;

So many companies fail miserably at PR. Follow these 5 easy steps and make sure your PR doesn&#039;t suck....</description>
		<content:encoded><![CDATA[<p><strong>5 Simple Tips to Ensure Your Press Releases Don’t Suck&#8230;</strong></p>
<p>So many companies fail miserably at PR. Follow these 5 easy steps and make sure your PR doesn&#8217;t suck&#8230;.</p>
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