From You Can’t Touch This to a profound love for web analytics, MC Hammer has had quite a journey in life. But I have to admit his excitement about web analytics is well founded. Without numbers you won’t know how people are finding your site, where they’re going once they get there and about a thousand other juicy nuggets of information that, at the end of the day, can provide a lot of insight into your website’s operation and strategy.

Be sure to watch the video and if you’re feeling like maybe you haven’t been as excited about your site’s analytics as Hammer is about his, then its time to start.